Northern Beaches WebMan

MediaSpark produced a non commercial video showcasing the insights into Surfing Australia, in and around Manly Beach. Although the video was primarily targeted to 18 – 35 year olds who are internet savy and want to be entertained… with the hopeful aim to encourage this tourism market to the area for holidays or just for day visits. To target this selective audience, MediaSpark deliberately chose a up beat, fast music, quick transitions, special effects writing, sun bursts and last but not least – interesting shot selections. Perfect for the younger internet savvy community.

The end result is an engaging generation Y – X video which entertains the audience and show cases the Manly Beach, Northern Beaches scene. But it’s not just about Surfing Australia that matters, the audience doesn’t just want to see surfing, surfing and more surfing. They want to see the lifestyle and imagery around the video, to entice a boarder but still younger audience.

YouTube is now the second most popular search engine in the world and through this video, it hopes to get a higher ranking in youtube, just think about it, when you are searching on the internet for surfing Australia Manly, what you rather click on:

• an article on surfing Australia?
• a video of surfing Australia?

Check out the Surfing Australia Video…

Comments welcome and don’t forget if you like a video like this, you can add a video for free.

Producing a video for Website

Let’s face it, many websites place such a high importance on google ranking… simple reason, they will get more hits to their website than their competitors. OK this fantastic… except for one point… in most cases these website are heavily worded and saturated with ‘keywords’, it ends up providing little benefit your website visitors and they simply click off or ‘bounce’ your homepage.

OK, so what to do? How do keep visitors on your home page? Well the answer is simple: you must provide them value, something interesting and something other than loads and loads of text!

MediaSpark located in Northern Beaches, Sydney provides some Digital Media solutions for websites. Their focus is to embed various media technologies on small to medium size business websites, enriching the viewing experience, keeping the visitor on the website for longer. What is also impressive is that they track and measure the effectiveness of the embedded media on websites. 

Another interesting company that provides this service is http://www.reelseo.com. They combine video with SEO experiences.

It seem inevitable Australia is heading for a recession. This potentially means less sales, more competition to get sales and clients: you need to enrich your visitor experience to improve your market appeal.

Nano

p.s Happy New Year from WebMan the website geek!